Challenge
The internal team sought new and enhanced narrative elements to illustrate deeper strategic product value to potential acquirers. Initial buyer offers anchored on surface-level metrics, under-appreciating the dynamic and scalable aspects of the business that were not visible in those metrics.
Solution
Cord partnered with the founders to rebuild the diligence-ready narrative end-to-end:
- Buyer-ready narrative
- A thesis-driven story tying product strategy, GTM motion, and growth math into a single defensible model buyers could pressure-test.
- Unit economics rebuild
- Cohort retention, payback, segment margin, and rule-of-40 math reconstructed bottom-up from source data.
- Diligence-grade traceability
- Every claim in the narrative linked back to a source-of-truth cell in the operating model, so any buyer question resolved in minutes.
- Live negotiation support
- Scenarios, sensitivities, and counter-narratives generated in real time as buyer feedback evolved through the process.
- Outcome
- The final acquisition bid came in 50% above initial offers, a 420× return on the engagement.