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Equipment vs Team — ROIC Comparison

$2M ABB/FANUC assembly line vs 5-engineer team · 5Y horizon

Equipment · 5Y P&L

2.5×ROIC

5Y total$5.9M

Team · 5Y P&L

3.8×ROIC

5Y total$6.5M

Time to First Revenue

Equipment

M0M3M6M9M12

Team

M0M3M6M9M12

Late-Year Trajectory

Equipment

Team

$1.6M

$1.5M

$1.8M

$2.2M

$1.2M

$2.3M

Y3

Y4

Y5

Trace

Upfront Investment → Equipment

2,347,000

Equipment

Upfront Investment

Data Lineage

Finance / Procurementsource system

8 Purchase OrdersPurchaseOrder.amount

Computation

SUM8 line items

of PurchaseOrder.amount

Purchase Orders · 8

IRB 6700-235/2.65 (×4)

PO-2024-0891 · ABB Robotics NA

960,000

M-710iC/50H (×4)

PO-2024-0892 · FANUC America Corp

1,040,000

Freight & crating

PO-2024-0893 · DB Schenker Logistics

45,000

Section 301 tariff 7.5%

PO-2024-0894 · U.S. Customs (CBP)

80,000

Maintenance contract Y1

PO-2024-0895 · ABB Service NA

120,000

Power draw (est. Y1)

PO-2024-0896 · Pacific Gas & Electric

18,000

FactoryTalk Optix suite

PO-2024-0897 · Rockwell Automation

24,000

Interest 6% APR 5yr

PO-2024-0898 · Wells Fargo Equip Fin

60,000

One interconnected graph.

Traverse the context graph of your business with AI.

cord.Data Graph

35 object types·29 link types·550,448 objects

All Domains

AccountSales

2,600

PKaccount_id

account_name

account_tier

industry

+1 more

account_ownerEmployee

account_conversationsIntercomConversation

EmployeeHR

8,500

PKemployee_id

full_name

job_title

FKdepartment_code

+1 more

employee_budget_allocBudgetLine

assigned_issuesJiraIssue

BudgetLineFinance

8,640

PKbudget_line_id

FKcost_center_code

FKgl_account_code

fiscal_year

+1 more

budget_for_vendor_spendVendor

VendorProcurement

15

PKvendor_name

category

status

cloud_vendor_billingCloudBilling

IntercomConversationSupport

47,073

PKconversation_id

contact_name

status

assigned_team

+1 more

ticket_creates_issueJiraIssue

JiraIssueEngineering

51,139

PKissue_key

summary

status

story_points

+1 more

engineering_cloud_spendCloudBilling

CloudBillingCloud & AI

7,776

PKcloud_billing_id

cloud_provider

service_name

billing_month

+1 more

565,268 objects · 290,706 links

By Domain

565,268 objects

290,706 links

All Domains

AccountSales

2,600

PKaccount_id

account_name

account_tier

industry

annual_revenue

EmployeeHR

8,500

PKemployee_id

full_name

job_title

FKdepartment_code

hire_date

BudgetLineFinance

8,640

PKbudget_line_id

FKcost_center_code

FKgl_account_code

fiscal_year

amount

VendorProcurement

15

PKvendor_name

category

status

IntercomConversationSupport

47,073

PKconversation_id

contact_name

status

assigned_team

created_at

JiraIssueEngineering

51,139

PKissue_key

summary

status

story_points

assignee

CloudBillingCloud & AI

7,776

PKcloud_billing_id

cloud_provider

service_name

billing_month

cost_amount

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what is our CAC and LTV by channel with payback months

Channel Unit Economics

CAC, LTV, and Payback Period by Marketing Channel (all-time)

LinkedIn Ads

G2 / Capterra

Google Ads

Retargeting

Content / SEO

Affiliates

Webinars

Podcasts

Email Nurture

Org. Social

Avg MRR--

Channel	Spend	Customers	CAC	Avg LTV	LTV/CAC	Avg MRR	Payback
LinkedIn Ads
G2 / Capterra
Google Ads
Retargeting
Content / SEO
Affiliates
Webinars
Podcasts
Email Nurture
Org. Social						--	--

Payback: ● ≤18 mo ● 18–36 mo ● >36 mo | LTV/CAC: ● ≥0.10 ● 0.05–0.10 ● <0.05
Note: 800 of 1,926 customers are not linked to a source campaign and are excluded from channel attribution.

Here's what stands out:

Best-performing channels (fastest payback):

LinkedIn Ads pays back in ~15.7 months with the highest LTV/CAC ratio at 0.17
G2 / Capterra pays back in ~16.6 months and drives the most customers at 267
Google Ads has the lowest CAC at $6,441 and brings in 258 customers, but low LTV drags its ratio down

Concerning channels:

Podcast Sponsorship and Email Nurture have payback periods over 10 years (120 and 174 months respectively) with very low LTV/CAC ratios
Organic Social has only 2 attributed customers with a $371K CAC — likely a data coverage issue rather than true performance

Trace

count.CustomersAcquired → LinkedIn Ads

167

LinkedIn Ads

count.CustomersAcquired

Data Lineage

LinkedIn AdsMarketingChannel

19 Campaignbelongs_to_channel

167 Customersourced_from

Computation

COUNT167 inputs

from Customer

Source · 167

Prime Agency

Customer._row_count

1

Apex Dynamics

Customer._row_count

1

Crux Intelligence

Customer._row_count

1

Nexus Group

Customer._row_count

1

Metric AI

Customer._row_count

1

Blue Pinnacle

Customer._row_count

1

Vertex Services

Customer._row_count

1

Scale Works

Customer._row_count

1

Insight Industries

Customer._row_count

1

Harbor Tech

Customer._row_count

1

Frontier Solutions

Customer._row_count

1

Stack Tech

Customer._row_count

1

+155 more

Unlock a new level of visibility.

See exactly where your capital goes and what it returns.

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Invoice

⌘ K

Grouped by vendor_name · sum

vendor_name	Count	sum · sumTotalPurchaseOrder	sumamount
Delta Stack LLC	3,763	84,810,071	150,080,494
CoreScale Partners	3,615	81,372,944	139,690,191
Apex Analytics	3,574	80,125,450	141,326,593
IronGate Security	3,545	80,024,567	143,089,774
Summit Integrations	3,604	79,778,133	143,900,338
Nimbus Data Works	3,622	79,578,328	138,285,455
Vertex Global	3,650	79,497,367	141,585,924
CloudArk Systems	3,619	78,724,006	141,790,190
Northstar Consulting	3,549	78,055,772	141,645,061
Pioneer Tech Group	3,731	77,772,969	143,844,532
Beacon Ops	3,606	77,361,001	138,392,038
BrightPath Labs	3,600	76,850,281	144,044,519
Zenith Automation	3,584	75,161,247	139,441,555
Helix Advisory	3,481	72,891,689	141,928,246
BluePeak Services	3,457	72,461,745	133,128,582

Trace

TotalPurchaseOrder → Delta Stack LLC

84,810,071

Delta Stack LLC

sum.link-agg-0

Computation

SUM3,763 inputs

of purchaseorder_total_amount from PurchaseOrder

Source · 3,763

PO-2026-6936619

PurchaseOrder.purchaseorder_total_amount

356,619

PO-2025-6936618

PurchaseOrder.purchaseorder_total_amount

356,618

PO-2024-6936617

PurchaseOrder.purchaseorder_total_amount

356,617

PO-2023-6936616

PurchaseOrder.purchaseorder_total_amount

356,616

PO-2026-6936615

PurchaseOrder.purchaseorder_total_amount

356,615

PO-2025-6936614

PurchaseOrder.purchaseorder_total_amount

356,614

PO-2024-6936613

PurchaseOrder.purchaseorder_total_amount

356,613

PO-2023-6936612

PurchaseOrder.purchaseorder_total_amount

356,612

PO-2026-6936611

PurchaseOrder.purchaseorder_total_amount

356,611

PO-2025-6936610

PurchaseOrder.purchaseorder_total_amount

356,610

PO-2025-1394734

PurchaseOrder.purchaseorder_total_amount

342,734

PO-2024-1394733

PurchaseOrder.purchaseorder_total_amount

342,733

+3,751 more

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